At the Los Angeles Auto Show, Fiat announced that it will bring the 500e to North America in 2024, leaving a question mark regarding the 500X which is currently the only model offered in the United States from the Italian brand. We now know that the compact SUV will be discontinued from the US at the end of the current generation’s life cycle, despite the fact that Europe will get a new one.
The news was confirmed by Fiat’s CEO, Olivier François. Speaking to Motor Trend about the future of the Fiat 500X, he said, “When it dies, it dies. We’re not going to replace it,” leaving no room for speculation.
Read: 2025 Fiat 500X Keeps Italian Flair and Grows in Size to Rival Compact SUV
The Fiat 500X, a close relative of the Jeep Renegade, was originally introduced in 2014 and received a facelift in 2018. While its rugged styling has aged well, the clock is ticking for an Italian SUV that hasn’t really intrigued customers in the past. This side of the Atlantic Ocean.
It is rumored that the next generation Fiat 500X will arrive in Europe by 2025 featuring electric powertrains, more technology, a new platform and a larger footprint that takes it into the compact SUV area. While stepping up a part could make it more attractive to American buyers, Fiat decided not to bring it to the States. It’s not clear when the current 500X will be dropped from the US market, but we suspect it won’t last long.
François also revealed that the 2024 Fiat 500e will be the Italian brand’s sole offering in the US, as opposed to Europe which will get a wider EV range of small and compact models. More specifically, he said: “We have a clear plan of doing nothing [in the US] along with the 500”, admitting that it’s “the only model people like”.
As reported by Motor Trend, the 3+1 body of the Fiat 500e is coming to the US as a slightly more practical alternative to the three-door hatch and two-door convertible. Although extra practicality is limited to rear seat access as all 500e models offer very limited head and legroom as well as a small trunk.
Fiat’s decision to limit its presence in North America to a single urban electric vehicle shows that it wants to become a niche brand, rather than a mass seller. As François said, “Fiat is not here to be all things to everyone everywhere.”