AUSTIN, TX — It can seem hard to avoid Elon Musk these days, especially if you live in Central Texas near Tesla and the other billionaire-led companies.
And if that wasn’t enough, self-described “colossal Elon fans” drive a giant sculpture of Musk’s face—on the body of a goat, riding a rocket—around the Austin area.
The statue’s owners run a cryptocurrency company called Elon Goat Token that they say aims to honor Musk’s contributions to cryptocurrency. The statue is intended to symbolize that musk is a goat – short for Greatest Of All Time – which is why the billionaire’s head is placed on the body of a goat.
It sits on the back of a semi-trailer and measures over 30 feet long, 20 feet long, and Mask’s head, wearing a Dogecoin necklace, is nearly 6 feet high. The statue also includes features such as simulated missile launch, smoke, laser and lighting.
As a way to market and promote the cryptocurrency platform, Elon Goat Token owners hope to give Musk the statue in person.
While there’s no indication if Musk will accept the statue, the owners hope to deliver it Saturday to Tesla headquarters after the company’s event, “GOATSgiving,” a gathering of fans of Musk and cryptocurrency. Attendees are invited to join in the rendition as well.
Musk has yet to acknowledge knowledge of the statue or say if it will be in Austin that day.
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The bust turned a lot of heads, said Richard Latimer, co-founder of the Elon Goat Token, playing nicely on the marketing goal of “just being crazy.”
“We dedicated the statue to (Elon Musk) because he stepped in for crypto at a good point and blew everything up. With everything he’s done with (cryptocurrency) Doge and Baby Doge and some other coins, we decided why not do the same thing, but really get out there and go.” To go above and beyond and give him something,” Latimer said.
Its creators say it cost $600,000 to build the monument. The company’s founders said the project was funded primarily by cryptocurrency transaction fees and funding from members of the cryptocurrency community.
What is the Elon Goat Token?
Cryptocurrency is a type of digital asset that can be used to make payments online and can come in various forms, each with different values, from Bitcoin to Dogecoin, a type of meme currency that has been a favorite of Musk.
The billionaire first lent his support to bitcoin in 2021 when he bought $1.5 billion worth of bitcoin through Tesla, though the company sold most of it early this year. Musk has since become more into Dogecoin, which is based on the Shiba Inu meme, and occasionally tweets about the cryptocurrency.
How did the Elon Musk statue originate?
Ashley Sansalone, co-founder of the cryptocurrency company, said the project began after he was asked to consult on the Elon NFT project, which led to the idea of building a physical memorial to the Elon GOAT NFT project.
After consulting a designer in California, they decided it made more sense to put it on a trailer. With the statue in motion, Sansaloni said, it makes sense to drive it to the musk.
Construction of the statue began about a year ago, and before arriving in Austin, it toured a number of states, including Arizona, Washington, and California.
Sansaloni said most people who saw the statue in person received positive feedback, though he acknowledged that online the statue had received some negative comments from people who, in his words, are “against capitalism or Elon”.
“We started a symbolic project around it and built a community around it. And it’s been a really fun and interesting journey, to say the least,” said Sansaloni.