The Seven Best Product Information Management (PIM) Software in 2023

In this highly competitive climate, the success of any business is proportional to how well it manages its products. With the aim of offering an engaging shopping experience, it has become imperative for every business to improve their selling performance via omnichannel touchpoints.

By providing a central hub for all relevant product data, Product Information Management (PIM) simplifies and provides a single, accurate view of product data. Product managers and data teams rely on PIM to gather data from multiple sources as well as identify and fix problematic data. Moreover, product data is distributed to each distribution channel using PIM. Gartner’s Leadership Vision 2022 finds that one of the biggest challenges product marketers face is managing publishing across an ever-expanding set of digital platforms. And PIM is well positioned to fulfill this role of helping companies achieve growth and success, by delivering exceptional customer experiences.

As the market changes and data drives business, having an effective PIM is the need of the hour. Here are the top seven PIM solutions companies you can use to succeed in 2023.

  1. pemcor

Pimcore aggregates, enriches, and manages enterprise data through an open source digital platform to provide clients with a consistent, updated, and personalized experience. Pimcore offers an excellent alternative to expensive digital experience platforms and stands out for its incredible flexibility, API-driven approach, and over 100 global solution partners. With over 100,000 organizations, small and medium businesses, and large corporations in 56 countries using Pimcore, businesses can rest assured they are in safe hands. Being a fully integrated solution, Pimcore comes with a full suite of software products including PIM, DAM, CMS, e-commerce and CDP. Once implemented, Pimcore PIM provides organizations with a single view of products, assets, customers, and more. In doing so, it eliminates data silos, improves operational efficiency, improves customer experience, and reduces IT costs. By centralizing and aligning all product information, Pimcore delivers the perfect data in less time. In addition to the ability to acquire, manage, and share digital data, the open source PIM platform integrates easily with any existing IT environments.

A recipient of Gartner’s Peer Insights Customers’ Choice in 2022, Pimcore facilitates compelling commerce through Product Experience Management (PXM). With a flexible data model, companies can support millions of SKUs with thousands of attributes and keep them organized by family or category. Product data can be exported and published through any number of channels.

  1. salsify

Salsify’s powerful Product Information Management (PIM) platform helps brands quickly adapt to new customer demands, market forces, and category disruptors. With Salsify PIM, companies can validate attributes against internal schemas, perform rapid data imports before managing data, and support multiple data domains such as digital assets, inventory, and customer data. Users can edit attribution, validation, inheritance, and entity ownership rules. By empowering retailers to beat the digital shelf, Salsify drives results for its customers around the world.

Salsify PIM’s flexible data model and streamlined import process allow organizations to precisely load or modify the data they need. Its structure is very secure and multi-tenanted. Without complex data migrations, spreadsheets, or long planning periods, data gets entered into the platform faster. From creation to review to transformation to end of life, Salsify PIM ensures data quality by enforcing rules and structures. Salsify centrally manages, automates, and governs go-to-market activities, streamlining processes, and maintaining data accuracy. Core product data is mapped and transformed according to the target schema for each destination to ensure consistency and accuracy across all channels.

  1. Can

Akeneo’s easy and flexible open source SaaS PIM helps companies deliver impactful product experiences across sales, marketing and customer service channels. Using best-in-class product experiences, Akeneo PIM helps companies drive growth by getting the right product information to their customers quickly and effectively.

The Akeneo platform unlocks business growth by eliminating outdated and inefficient ways of handling product information. Akeneo offers Product Experience Management (PXM) and PIM solutions to help merchants and brands improve product quality and streamline catalog management. Akeneo PXM Studio combines the PIM platform, plugins, connectors, and Akeneo App Store to simplify catalog management, improve product data quality, and accelerate product information sharing. Because marketplaces operated by third parties will remain popular for a long time to come, customers expect consistent experiences whether they’re shopping online, in-store, via voice assistant, or through native or mobile apps. However, for businesses to differentiate themselves through product experience, Akeneo provides the PIM solution they need.

  1. pemorex

From automatic data enrichment to grouping your products into multiple channels and supporting real-time workflows, PIMworks provides a variety of easy-to-use features for the ideal organizational product experience. Its PIM software is designed to help companies improve user experience and seamlessly deliver a better product experience. It allows organizations to increase their overall business productivity, improve growth, and earn more profits. In addition to easy customer retention, PIMworks provides seamless collaboration with multiple internal teams and reduces manual work with AI.

PIMworks also automates content management, reduces overall operational costs, creates a central repository for product data and digital assets, improves business performance and productivity, and enhances brand recognition. Integration support for PIMworks provides turnkey integrations with top marketplaces, allowing companies to seamlessly synchronize their product data and expand their sales channels. With PIMworks, companies can sell their products across multiple marketplaces quickly and efficiently. Whether on Amazon, Magento, Shopify, or any other marketplace, the central hub of PIMworks enables organizations to sell across multiple marketplaces and provide ultimate customer satisfaction.

  1. Playtex

As an alternative to the complex, outdated and unattractive PIM software on the market, Plytix PIM is designed not only for ease of use but also for aesthetic appeal to end users. Companies can streamline their product content with Plytix PIM and eliminate spreadsheet clutter by centralizing all product information. When teams know exactly where all of their product content is, it becomes easier for them to recapture their workday. The Plytix team collaboration tool allows team members to edit and enhance content without affecting anyone’s presentation or overwriting their work.

To provide business product content anywhere you need to go, Plytix makes it easy for businesses to sell their products anywhere. The platform takes care of all the heavy lifting by offering automatic sales channel feeds, live catalogs, and automatically updated PDF templates. Getting started with Plytix is ​​easy because the software is intuitive and easy to use. Plytix offers the only PIM specifically designed (and priced!) for small and medium-sized businesses and is best suited for businesses that manage 100+ products or sell across multiple channels.

  1. river sand

As a pure run SaaS provider, Riversand offers Product Information Management (PIM), Master Data Management (MDM), and Digital Asset Management (DAM) solutions. The Riversand PIM solution orchestrates enterprise-wide data management methods that enable companies to go beyond the basics of product information management. Moreover, it reduces labor-intensive processes, gets products to market faster, and discovers new ways to deliver customer outcomes across every touchpoint by enabling high-throughput digital supply chains.

Riversand is a leading cloud-native SaaS PIM platform designed to synchronize organizational PIM processes with digital initiatives and centralize the user experience to efficiently manage, enrich, and deploy product data. By combining data-centric e-commerce with Rivers and PIM, companies can bring new products to market faster and stay ahead of the competition. With Riversand PIM, you get a future-proof master data management platform that enables speed of business, faster adoption, and more effective collaboration. As Gartner’s “visual leader” in PIM, Riversand’s fully integrated PIM solution enables companies to leverage their product data through tight integrations. In addition, it discovers intelligent insights and automates the process of data consolidation along with its distribution to marketplaces and e-commerce platforms through workflow automation.

  1. EnterWorks

EnterWorks’ PIM solutions enable B2B and B2C companies to effectively manage product data across systems, channels, and internal and external audiences. Powered by Agile Data Fabric technology, EnterWorks helps companies achieve impressive sales and margin growth by delivering personalized experiences to partners, customers, and markets alike. As is evident in the context of the ongoing digital revolution, system architecture is key to innovation, particularly in B2B and B2C models of complex interactions between buyers and sellers. EnterWorks’ architecture ensures that companies can master the complexity of digitally accelerated environments while quickly integrating emerging technologies.

EnterWorks’ innovative PIM delivers a cloud-ready platform featuring an agile service-oriented architecture (SOA) with a microservices architecture. EnterWorks architecture can be used with open APIs to support artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and machine learning (ML). With the ability to continually configure, manage, and update content and have the lowest cost of acquisition among PIM platforms, the company accelerates global adoption. EnterWorks can be implemented in 90 days, enhancing business value and return on investment and also providing comprehensive collaboration capabilities for manufacturers, value-added providers and end users across the value chain.

PIM: A game-changing tool for online marketplaces

A PIM system tailored to meet the demands of modern customers and powered by digital technology is the key to the success of digital commerce. As the rules of customer engagement continue to change and evolve, companies must reassess their personal information management capabilities to keep pace with changing realities. It is advisable to identify areas that require improvements before investing in a PIM solution. Whether it is launching new product lines or revamping a companies existing product portfolio, PIM can pave the way for smooth performance, business growth, customer satisfaction, and return on investment.

(Disclaimer: The author of the article is the CEO of Pimcore, an open source software platform for managing digital data and customer experiences. The opinions expressed here are his own)

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