Why your next Domino’s pizza might arrive in a Chevrolet Bolt EV GM

Domino’s will roll out 800 custom-branded 2023 Chevy Bolt electric cars at locations across the United States in the coming months.

Domino’s

Domino’s pizza A fleet of 800 Chevy Bolt electric cars will be rolled out by 2023 GM Electric Vehicles roll out across the US in the coming months, as it seeks not only to reduce its environmental impact but also to attract new delivery drivers.

The pizza chain previously set a goal of reducing net carbon emissions by 2050, and CEO Russell Weiner said improving how pizza is served is key.

Domino’s was founded in 1960 as a delivery company, and we go to bed every night and wake up every morning saying, ‘How can we get any better? “This is a way we can improve; Better service for our customers and better for the environment.”

The Chevy Bolt EV will provide the company with zero tailpipe emissions and lower average maintenance costs than non-electric vehicles, as well as lower fueling costs, according to Domino’s. The new cars, with a range of 259 miles, will be custom branded with Domino’s logos.

An initial 100 cars arrived in select franchise stores and businesses across the United States in November, with an additional 700 cars arriving over the coming months. Domino’s had 6,643 stores across the United States as of September 11, 402 of which were corporate locations.

Adopting this fleet of electric vehicles isn’t the first time Domino’s has looked to improve the way pizza is delivered.

In 2014, the company introduced the DXP Delivery Vehicle, a custom-designed Chevrolet Spark that featured a built-in warming oven and special compartments for carrying items like soft drinks.

Domino’s has also been experimenting with driverless delivery with robotics company Noro, delivering pizzas with an autonomous vehicle on the road at the chain’s Woodland Heights location in Houston, Texas. Other startups, such as Refraction AI, are also testing autonomous vehicles suitable for pizza delivery.

Domino’s is also looking to go beyond traditional car delivery, having launched an e-bike delivery program in 2019 at stores in major cities like Baltimore and Miami. It now delivers pizza by electric bike and scooter in 24 international markets.

Electric vehicles help find new workers

The introduction of the new fleet of GM EVs is also expected to help the company with its driver recruitment efforts.

“It just allows us to take advantage of a different set of drivers,” Weiner said. “If you think about it today, what we do is rent people with cars, but that gets really competitive with what’s going on.”

There are many people who work in Domino’s stores or are potential workers with driver’s licenses, and Weiner said, “All they need is a car… It’s a great way for us to bring in extra labor at a time when that market is tight.”

While some company stores require delivery driver applicants to use their own vehicle, some provide one.

Weiner said the company’s staffing metrics including applications and new hires per week date back to before Covid, but added, “There are still gaps to fill, and that’s part of why we do things like this to bring in flow and give more options.”

On the company’s third-quarter earnings call with analysts Oct. 13, Weiner said hiring remains a constraint, “but my confidence in our ability to solve many of our delivery worker challenges ourselves has grown over the past few quarters.”

Domino's CEO on the company's purchase of more than 800 Chevy Bolt EVs for pizza delivery

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