Nov. 27 (Reuters) – New user registrations for the social media platform are at an “all-time high,” Twitter CEO Elon Musk says, as he grapples with an exodus of advertisers and users fleeing to other platforms over concerns about verification and rhetoric. The hatred.
Musk said in a tweet late Saturday that he averaged more than 2 million subscribers per day in the past seven days as of Nov. 16, up 66% from the same week in 2021.
It also said user active minutes were at a record high, averaging nearly 8 billion active minutes per day in the past seven days as of November 15, up 30% from the same week last year.
The number of times hate speech impersonations decreased as of November 13 compared to October last year.
Reported impersonations on the platform spiked earlier this month, both before and after the launch of Twitter Blue, according to Musk.
Musk, who also runs rocket company SpaceX, artificial intelligence startup Neuralink and tunneling company The Boring Company, said buying Twitter would accelerate his ambition to create an “everything app” called X. Read more
According to the tweet, Musk’s “Twitter 2.0 The Everything” app will contain features such as encrypted direct messages (DMs), long-form tweets, and payments.
In another tweet early Sunday, Musk said he sees “a path to Twitter passing 1 billion monthly users in 12 to 18 months.”
Advertisers on Twitter, including major companies such as General Motors, Mondelez International and Volkswagen, have paused advertising on the platform, while they grapple with the new boss. Read more
Musk said Twitter was seeing a “massive drop in revenue” from a decline in advertisers, blaming a coalition of civil rights groups that pressured the platform’s top advertisers to take action if it did not protect moderation in content. Read more
Activists urged Twitter advertisers to issue statements about pulling their ads from the social media platform after Musk lifted the ban on former US President Donald Trump’s tweets. Read more
Hundreds of Twitter employees are believed to have left the embattled company, following an ultimatum from Musk that employees log “long hours at high intensity,” or leave. Read more
The company earlier in November laid off half of its workforce, with teams responsible for communications, content management, human rights and machine learning ethics, as well as some production and engineering teams.
Additional reporting by Gopi Babu in Bengaluru. Editing by Kim Coghill
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